Bid Manager

Business Development

Position: Bid Manager

Salary: £38-42k (Band 3b)
Contract: permanent, full time (40 hours, 52 weeks)
Annual Leave: 31 days inclusive of Public/Bank Holidays
Line Manager: Head of Business Development
Department: Business Development

Who we are and what we do:
The Welfare Call Group was established in 2002 to assist local authorities, virtual schools, education services, social services and children’s and families’ departments in meeting their statutory obligations with regards to monitoring vulnerable children, improving their educational outcomes and ‘narrowing the attainment gap’.

Supporting over 100 Local Authorities and Organisations throughout the UK, Welfare Call provides a platform to enable: daily attendance and attainment monitoring of vulnerable cohorts; production and management of robust Personal Education Plans (PEP); analysis and visualisation of the data collected to find actionable insights.

Why we do it:
The information and data that Local Authorities obtain through Welfare Call’s services is used to support early interventions, strategic developments and safeguarding initiatives leading to positive outcomes and a reduction in children disengaging in education. We recognise the important of high quality joined up care and we are committed to providing that data to ensure that children and young people are kept safe and supported and to achieve their best educational and wellbeing potential. No child should be left behind.

Job description and responsibilities:
The Job description covers all the main activities, we also expect that the successful candidate will work with all Heads, Directors and especially the clients, this will bring up new requirements as and when they arise, to ensure we place ourselves in the best possible position to win. The Bid Manager must ensure that the win-themes are clear, all questions are answered and USPs highlighted. They need to draft compelling, convincing copy which shows an affinity with the client and inspires complete confidence in the team and the bid.

  • seek to obtain insight into the Education/Virtual School industry and competitor activity to ensure that tenders are market leading
  • coordinate administrative activity vital to a successful bid and spend quality time in comprehending the buyer’s bid specifications, identifying the best course of action: listing essential documentation while dividing the tender into different sections for prompt completion: planning ahead of time to stay organised and to meet relevant milestones on time
  • use online portals to monitor, download tenders, publish tender documents, and manage communications with the client. This could include asking any clarifying questions, responding to mandatory questions, and ultimately uploading the final submission
  • this may also mean following a template, with strict guidelines on word limits and whether images or logos can be included. You may be able to develop appropriate templates, and include personalised content, such as infographics and digital images
  • maintaining and utilising the bid library to expedite the process (having examples of expansive and shortened answers (should a word count be imposed))
  • the Bid Manager sets the tone of any Bid response to create a high-quality narrative before collaborating with the company to gather more technical information through emails, phone calls, team meetings to acquire all relevant technical information and supporting, data based, evidence which is current and relevant. This can be gained from our Subject Experts such as operational/commercial managers and any specialists who will be involved in the delivery of the contract. They also work with the Business Development team to ensure that they really understand the client’s priorities and concerns before crafting the highly personalised response. The Bid Manager will be required to book Bid Team meetings and attend to take minutes and update action logs. These can be face to face and/or remotely.
  • revise, edit and draft content of bid proposals. Proofreading and quality checks before the final submission are essential. A well-crafted bid response can reassure the contracting authority about any negative perceptions they may have
  • read and comprehend subtle queries and know how to respond to them
  • provide information that’s concise, consistent, accurate and compiles all documentation of the sections required
  • a strong connection between the written word and graphical presentation will further evidence points from the written submission
  • the Bid Manager designs, creates, edits, and finally checks the bid materials using content, shape, organisation and style to persuade and influence others and it is their responsibility to manage the overall ‘look and feel’ of the Bid response. A drive for improvement will assure Welfare Call’s proposal quality
  • when the client requires a hard copy bid response, the Bid Manager will organise the printing and courier of the Bid in good time, to the client
  • this role will collate and communicate key information about current and recent bids sharing statistics such as win/lose rates and other KPIs, archiving bid documentation on completion of the process. Feedback from the client (irrespective of whether the bid was won/lost) needs to be actively sought by the Bid Manager to inform future bids and to quality assure their work

Place of work: our office is based at BBIC, Snydale Road, Cudworth, Barnsley, S72 8RP with the option to utilise a hybrid model (working remotely from your home address with the agreement of the Head of Business Development)

Hours of work: you will be expected to work 40 hours per week, normally to be worked between the core hours of 9.00am and 5.00pm, Monday-Friday. Occasionally you may be expected to work additional hours to meet the needs of the business during particularly busy periods.

Benefits: your position has the benefit of a laptop and a mobile phone.


Job Criteria

Essential Requirements

  • Requires a further qualification in English or other relevant (written) subject
    proven work experience in a relevant role (at least 3 years+)
    work experience in the relevant sector (EdTech and/or Education) (at least 3 years+)
  • Excellent written and communication skills
  • An ability to work as part of a collaborative team to draft proposals with with the help of Heads of, Service Experts and other colleagues including Account Managers
  • Organisation skills to work with multiple clients simultaneously while maintaining a high standard of work
  • Research and editing skills: to locate the required information efficiently and to proofread their work to create high quality and professional bids
  • Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive
  • Attention to detail: a high level of accuracy and a high degree of professionalism

Desirable Requirements

  • A talent for design can help to create visually interesting and informative bids
  • Market knowledge: in particular of the public and/or education sector and its tender framework (managing and maintaining tender portals, CCS (GCloud))
  • Confident and accomplished in the use of a variety of graphics packages (InDesign, Photoshop, Illustrator etc) as well as presentation software


Applicants are asked to submit their CVs (no more than 2 sides) and a cover letter detailing how they are a suitable candidate for their chosen role.

Interviews will commence the following business week on-site.

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